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Proper Print Marketing For Your Real Estate Business
Nowadays, real estate agents are constantly being advised on how to better utilize digital mediums for marketing. And for good reasons too. After all, it is the age of the internet. But, there is an old medium that has still retained relevancy, and that is print marketing. One could even argue that print marketing has become more important than ever.
Proper Print Marketing Can Be A Game Changer For Your Real Estate Business: Here’s How
Experienced real estate agents know that the best marketing strategy is always a mixture of innovative digital tools and traditional print materials. The real estate business is all about building trust. With all the noise and fake news that plagues the digital world, people are instinctually cautious of companies that have lackluster print marketing.
This is because print materials are not just promotional items. They are a form of tangible evidence of your business’s legitimacy. You need to provide people with personalized printed material to even gain their consideration.
Print marketing also allows you to stand out among your competitors. Designing your print materials with your personal touch adds a sense of professionalism and uniqueness. This means you can capture the customer’s attention and retain it for a long time.
Essential Print Marketing Materials For Realtors
- Business Cards
- Books & Booklets
By properly using printed materials you can reduce your overall marketing cost, attract new clients and drive business growth, all at the same time. So, let’s look at some ways to make your real estate print marketing much more effective.
Find A Great Design and Printing Service Provider
Let’s face it, you’re a realtor, not a designer. You need to find the people with the proper skill set to design your printed marketing materials. As I’ve mentioned previously, these materials are an indication of your professionalism and trustworthiness. So, they have to be of the utmost quality in both their design and printed form.
Well-designed and printed materials don’t just make customers aware of you, they inspire action. So the best way to design and print aspects is to get the professionals to handle it. You can hire design agencies and printing companies, but it’s generally advisable to work with companies that handle both. This allows for a much more streamlined process between design and printing that will save you money in logistical expenses.
Here at PrintAgraphy, we believe in the seamlessness between design and print. Check out our graphic design and printing services here.
Calculate Your ROI
Print marketing is fairly cost-friendly. But that doesn’t mean that you shouldn’t count your pennies. By calculating your print marketing ROI (Return on Investment), you can get a better understanding of which channel is bringing you the most business and optimize your spending accordingly.
Otherwise, you can potentially end up spending money on channels that aren’t bringing you any business at all.
Integrate Print and Digital Mediums
Good marketing is not just having strategies for print and digital, but making sure those strategies complement each other as well. These days people spend more than 2 hours a day on social media. So, getting the customer to seek you on the internet after seeing your printed material can be a great way to maximize engagement.
To do so, your printed material needs to feature your website, email, social networks and have specific calls to action that will make the customer want to connect with you over the internet. You can also add QR codes that can take customers to a specific page on your website. For example, a property listing.
Having this type of integration adds a whole new dimension to your marketing and builds your brand.
Over the last few years, print marketing may have seen its popularity decrease but its efficacy remains the same. In the case of real estate, its ability to build a trustworthy brand is unparalleled. So finding the right balance between print and digital is crucial for any realtor in this age.
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