Know About Large Format Printing, In Just 5 Minutes!

Have you ever wondered how they make the vehicle wrap ads for those huge double-decker busses? Or, those grand-size posters you saw at a concert? Or, maybe about the banner in your neighborhood that advertises the local travel agency? If you answered yes, then you’re probably someone who wants to learn about large format printing. And, you’ve come to the right place.

Everything You Need To Know About Large Format Printing

What Is Large Format Printing?

Large format printing is a fairly new concept. But it has quickly solidified itself as an industry staple in the printing world. Also known as wide-format printing, large-format printing refers to prints that are at least 24 inches wide. This type of printing requires specialized equipment, and they are much larger than standard commercial printers.

The benefits of large format printing are in both functionality and cost. It produces high-quality prints that convey the intended message for only a fraction of the cost of screen printing.

The Origin Of Large Format Printing

The history of large format printing begins in the early 1990s. Iris Graphics created the model Iris 3047 inkjet printer, and it was the only model available in the market for this type of printing. In the beginning, there wasn’t much hope for the future of large format printing. The machine was costly to obtain and expensive to maintain. On top of that, the prints weren’t long-lasting.

But where most people saw a lack of viability, rock legend Graham Nash and his manager Mac Holbert saw potential. They realized there was a demand for the prints this machine could make. So, they eventually bought the printer and opened Nash Editions. For the next decade, they continued to seek ways to make the prints last longer.

The next milestone year for large format printing was 1999. Nash Editions, partnering with Epson, started the beta testing of the groundbreaking large format printer, Epson Stylus Pro 9500.

By 2002, Epson and other industry leaders such as Hewlett-Packard took the step of adopting pigmented inks. This move is seen widely as the final step in the evolution of large format printers.

Where Is Large Format Printing Used?

Although usage varies from user to user, most large format printing produces graphics for marketing, branding, and advertising. These graphics can be of many forms. Such as vinyl wraps for vehicles, posters/banners for retail store displays, hoarding graphics for construction sites, etc. Their purpose is to be seen by a large number of people and attract attention from a distance.

Materials Used In Large Format Printing

A wide range of materials can be used as substrates for large format print. These substrates fall largely into two categories- Rigid and Roll. Rigid substrates are usually metal sheets or wood, while roll substrates can be paper, vinyl, fabrics, etc.

Why Should You Go For Large Format Printing?

The majority of large format print is done for outdoor marketing. Even with the increasing popularity of online marketing, outdoor marketing remains one of the most effective ways to market a product/service, particularly in terms of ROI.

Which type of large format print you should use depends on the product or service. Some products may need a huge billboard, while some may require a point of purchase banner. But regardless of the advertisements’ type, it can be safely said that they are worth every penny spent.

There are 3 main reasons why outdoor marketing printed in large format is so effective-

  1. Visibility: Outdoor marketing can bring your brand a huge amount of visibility. The large format ensures that they grab attention and make your content stand out among the sea of competitors.
  2. Quality: Large format printing can produce high-quality prints that are sure to not just convey your intended message, but also bring about a positive perception of your brand.
  3. Durability: Gone are days of large format prints having short shelf lives. The advancement of printing technology along with the use of high-quality durable materials as substrates has made it so that large format prints are more durable than ever.

Tips To Make Your Large Format Prints Effective

As with everything, execution is key. In terms of large format printing, some special considerations have to be made to ensure that it is executed effectively. So, let’s look at a few tips to help you with your large format prints-

  1. Readability: Focus on having a clear and concise message. The average person takes only seconds to form an impression about the ads they see. So, you have to focus on the clarity and conciseness of your message so that readers can instantly understand what you are trying to say.
  2. Size and Dimensions: Printing in large format requires special attention to font sizing. Since most of the time, the ads will be viewed from a distance, proper sizing and space between the letters are necessary to ensure seamless reading.
  3. Photos: If you want to add photos to your prints pay attention to how you are capturing them. It’s necessary to have the right settings enabled in your camera as most image file formats tend to get pixelated when scaled up in size. So, shooting in RAW will give scalability to your photos. They will look clean and crisp no matter the scale.
  4. Design: large format printing requires careful planning and proceeding with the final product in mind. So, the design process needs to be treated with utmost care. We recommend getting your graphics professionally designed. Here at PrintAgraphy, we provide a wide range of printing and design services. You can check them out right here.

Large format printing can seem daunting. But, with the right approach, its proper execution can bring your business/brand the much-desired visibility and great returns on your investment. Although there are some drawbacks to large format print, they are mostly from the print shop’s perspective. Furthermore, the benefits far outweigh the drawbacks.

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5 Ways To Build Brand Loyalty Through The Power Of Packaging

Often overlooked and underestimated, product packaging is a severely misunderstood marketing tool. Many see it only as a means to an end rather than an end to itself, not realizing its significant impact on the customers.

Through the constantly rising popularity of online shopping, packaging has now become the first point of contact with customers for many businesses. Gone are the days of treating packaging as an afterthought.

Without giving thoughtful consideration to the packaging, building a recognizable brand, let alone inspiring brand loyalty, is a pipe dream.

printagraphy product photography

Significance Of Packaging On Inspiring Brand Loyalty

It’s not an exaggeration to say that customer loyalty is becoming harder to secure. And, why wouldn’t it be? With so many brands desperately competing with each other for the customers’ attention, the fight comes down to the smallest of details. Companies or brands that pay attention to them are bound to find success in creating loyal customers.

How does the packaging look?

How does it feel to the touch?

Does it protect the product?

Is it exciting to unbox?

These are the details every brand has to consider when creating packaging. Now, the goal of packaging isn’t just to deliver the product but also, to make the unboxing an engaging experience on its own. This improved unboxing experience retains existing customers while attracting new ones.

According to a recent study, 52% of online customers said they would likely make repeat purchases from stores if their packaging is premium.

Now premium doesn’t just mean using costly materials. Sure, using high-quality materials to create packaging is an integral part. But giving customers the “premium experience” entails much more than that. It involves carefully designing the packaging for both functionality and aesthetics.

So let’s look at a few ways packaging can be used to build brand loyalty.

1. Showcase Brand Personality

Packaging that embodies the brand’s unique characteristics will always resonate more with customers than one’s that don’t. Businesses spend a lot of resources to create and communicate a brand image. This image is crucial for keeping old customers as well as attracting new ones. So, it’s only logical to have packaging that is reflective of that image.

Incorporating brand personality in packaging can be achieved in several ways. The most obvious and effective way would be to use the same colors associated with the brand. Other ways to brand packaging can involve using texts and images.

For example, PUMA’s Clever Little Bag embodies PUMA’s commitment to sustainability through innovative packaging. And it’s apparent in both its functionality and aesthetics. Its design makes it lighter than the traditional shoebox. It also eliminates the use of additional carry bags by having the bag itself be the cover of the shoebox. Hence the name Clever Little Bag.

This harmony of brand image in functionality and aesthetics is a tough cookie to crack. It requires careful planning and ingenuity to pull off successfully. Working with professional designers is necessary for effective packaging design. PrintAgraphy offers innovative packaging design and printing services. Check them out right here.

2. Incentivize Repeat Purchase

Packaging inserts are a great way to incentivize customers to make repeat purchases. Many businesses, however, think of packaging as free real estate. They dump an ungodly amount of promotional materials such as brochures and flyers into the packaging and pray that the customer buys again.

Customers get genuinely put off when businesses do this kind of thing. At most, one or two promotional flyers are enough. But more than that, it just makes the packaging look messy and results in more trash for the customer.

But customers will appreciate a discount coupon here and there included in the packaging, especially if they are satisfied with their purchase. Helpful guides, stickers, and small gifts are also good as inserts. These will persuade the customer to buy from the same brand again and again.

3. Prioritize Attractiveness And Quality

First impressions and emotions influence a customer’s buying decision greatly. They make subconscious purchase decisions every time they walk along a shop aisle or scroll through a website. So the presentation of a product can subtly influence their buying decision.

Making an effort to make the packaging attractive to customers will excite the customers and create a great unboxing experience.

Attractive packages also have the social media factor. Many people share a picture of their purchase on social media just because the packaging looks good. Tapping into that can be an excellent marketing opportunity for any business.

Another aspect is the quality of the materials used to create the packaging. Customers will be genuinely surprised if the material used is durable and of high quality. It may also prompt them to reuse the bags or boxes, which will lead to further brand exposure.

4. Prioritize Sustainability

Customers today are more environmentally conscious than ever. Now it’s time for the brands to meet their efforts. Sustainable packaging is a big plus for any brand as more and more customers are turning away from businesses with less environmentally friendly practices.

Using recycled materials and reducing waste builds goodwill for a brand. Also, when brands meet their efforts toward sustainability, customers feel appreciated and stick to those brands as they are environmentally friendly.

5. Say Thank You

Thanking a customer for their purchase is an age-old tradition. But as shopping moves further away from face-to-face interactions to the online world, this act of expressing gratitude is becoming detached from the human element. Thank you cards that are generically written and thrown into the packaging invoke no emotional response from a customer. And rightfully so.

Customers know when they are genuinely being appreciated. So, instead of opting for a generic, one size fits all type of thank-you message brands should take the time and effort to create personalized ‘Thank You cards for their customers. Customers are more likely to buy again if they are made to feel special.

Neglecting packaging design is not an option any business can take without losing out. For customers, the packaging of the product is as important as the product itself. To retain existing customers, businesses must give thoughtful consideration to their packaging. They must meet the customers’ specific needs while also being appealing to the eye.

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How & Why You Should Use Booklets in Your Print Marketing Strategy

When it comes to print marketing, booklets are one of the most well-known materials of the medium. Although they don’t see nearly as much use as other materials such as brochures and leaflets, their effectiveness isn’t something to be downplayed.

Booklets are made up of two or more pages that are stitched together. By design, they have the same purpose as brochures, which is to disseminate information. But the way booklets achieve that purpose is different.

Unlike brochures, booklets tend to be less concise. They focus on a single topic and try to provide the reader with detailed explanations and additional information. These are often intended to enhance the user experience of a product or service. Booklets may even include illustrated steps on using the said product.

Use booklets in your print marketing

How To Use Booklets In Your Print Marketing

Booklets can be of many different shapes, sizes, and uses. In most cases, they are used as a product catalog. But this versatile material can have other uses as well. Your booklets don’t always need to market a product. They can be informational and still build your brand.

So let’s look at some of the forms a booklet can take and how you should use them-

1. Product Catalog

There’s nothing more satisfying for a customer than flipping through the pages of a beautifully designed and well-constructed product catalog.

The main purpose of a product catalog booklet is to inform the reader. So it needs to incorporate high-quality images of products along with their features and other relevant information. Keep in mind this is an integral marketing tool for your business. So I recommend putting the utmost care in its design and creation.

2. Branded Magazine

Remember when I said that your booklets don’t always need to market a product? Well, that is where branded magazines come into play.

A branded magazine features articles that are relevant to your business, industry, and customer base. You can also use it to showcase all the hard work your team has been doing. Since they are relevant to your business and industry, you can also include articles and stories from your customers. This is a great way to build on your brand using booklets.

3. Staff Handbooks

Every company has rules, procedures, and history that the staff members need to know. So a booklet that includes your values, history, and code of conduct is a great onboarding material for new employees.

You can also have booklets that function as workbooks. They can be created by putting well-designed infographics, training activities, and other information that your staff might need to keep at hand.

4. Coffee Table Books

These are simple yet effective booklets that help in creating a positive first impression of your brand. Imagine a customer waiting in the lobby flipping through a booklet with an eye-catching design, fun and relevant information, or stories of your customers.

This experience may seem mundane but has rather a large impact. In the process of waiting, they have effectively learned about your company, heard the voices of other customers, and have gotten some useful information about your business and industry.

Whichever type of booklet you need to use, always make sure that it’s well designed both aesthetically and functionally. Especially in the case of product catalogs, as they can directly affect your sales. So its design and quality should be given the topmost priority.

We recommend having your booklets professionally designed and printed. This ensures greater quality and fewer mistakes while printing. Here at PrintAgraphy, we offer services for both booklet design and printing. You can check that out here.

Why Use Booklets In Your Print Marketing

Some important reasons to opt for booklet print marketing-

A. Their versatility makes it so that they are in both homes and office areas, maximizing visibility. It also helps that they are not just exclusively marketing materials. Depending on their design and quality, they can also become a collector’s item.

B. Booklets are cost-effective compared to other types of print marketing such as newspaper ads, billboards, etc. This means they bring greater ROI compared to the other materials.

C. If well designed and written, they grab customer attention and disseminate information effectively.

D. Businesses of any size can benefit from booklet print marketing. Even the smallest business with a tight budget can produce good booklets.

E. They are an effective sales tool for sales representatives. Sales reps can hand them to prospects to make an informed buying decision. Or even to just keep it for future reference.

F. With all the craze of online shopping, customers can get tired of looking at scenes for product information. Booklets give customers all the necessary information while making a tangible connection with your business.

It’s safe to say if you are not using booklets in your print marketing, you are missing out. They are great tools for building your brand cost-effectively and efficiently. Make sure to use good imagery and thoughtfully plan the content to generate better brand recall.

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9 Print Tips To Get The Perfect Print, Every Single Time

Have you ever poured all your effort into designing a document, only for it to come out looking all wonky and wrong in print? If you answered yes (and I know many of you did), these print tips are definitely for you.

It would have been nice if printing was as easy as clicking a button. But there are many factors after the design phase (some even during) that contribute to your design not looking the same after printing.

This can be frustrating if you are trying to have something printed urgently. Of course, you can just print it again, but that is valuable time and resources lost. Especially if the printing is being done on a large scale, misprint can cause the costs to balloon significantly.

9 Print Tips For Getting The Perfect Print

So, I’ve compiled a list of 9 print tips that are divided into three phases-

  1. During Design
  2. Before Printing
  3. During Printing

These print tips will make sure that you are taking the proper steps necessary for a seamless printing experience. Of course, not every process is perfect, and some misprints are bound to happen. But following these steps will decrease the chances of misprint and save you a lot of time, money, and effort.

During Design

1. Calibrate Your Monitor

Guess what? The colors you see on the screen and the ones being printed aren’t always the same. Getting them 100% accurate is kind of impossible. This happens because the backlight of your display makes colors look brighter. You can try to get them to look as close as possible by regularly calibrating your monitor.

You can do this by going to your display settings. Digital Trends has a comprehensive guide for display calibration.

2. Choose The Right Color Setting

This print tips also has to do with colors not matching their design after printing. When you are working on a design, having the right color setting from the get-go can save you a lot of frustration.

What color settings you need to choose depends on the material you’re working on. But it is a standard practice to use CMYK color settings for most printed marketing materials. These include- business cards, brochures, booklets, banners, leaflets, etc. CMYK also has the benefit of being cost-efficient as it uses less color.

3. Learn How To Trap

No, no, no. I’m not telling you to trap someone. Nor am I talking about the popular sub-genre of hip-hop music.

In printing, when working with a multi-color process, misregistration can happen between printing units. This misregistration is what causes those ugly white gaps between two colors in printed material. Trapping means to compensate for this misregistration so that the colors line up accurately and crisply.

You can learn about the nitty-gritty of trapping with this helpful guide from Adobe. [PDF]

4. Set The Right Image Resolution

This print tip is plain and simple. When working with images, set their resolution to 300dpi (dots per inch).

Whatever material you are working on, the images need to be crisp and clear. Otherwise, the entire document looks unprofessional. And if you are printing only images, this becomes more of an issue. So, while lower resolutions can look fine, it is generally advised to have the resolution set to 300dpi for optimum printing results.

Before Printing

5. Get A Print Guy

Just finding the right printing service can take away half of your worries. Because let’s face it, nobody can ensure the proper printing of your materials better than the people who will be operating the machines.

Before choosing a service provider, try your best to research them as much as possible. Just like everything, communication is key for printing. Hiring the right people who can communicate well with the designer will ensure fewer misprints and other time-consuming blunders. Some companies, such as PrintAgraphy, even take care of both design and printing aspects. This can make your printing process much more seamless and efficient. You can check out our printing services here.

6. Choose The Right Paper

Choosing the right paper is more than just buying the most expensive one and hoping for the best. The deciding factor should never be exclusively quality or price, rather it should be a combination of quality, affordability, and functionality.

Figuring out exactly what type of paper is appropriate for your project will help you make the right purchase decisions regarding materials. Which in turn will save you money. You wouldn’t print your brochures on the type of paper used for banners, would you?

Another thing to consider is the availability of the paper. If at the beginning of your project, you choose a paper type that is not easily found it can lead to printing being halted because of paper shortages.

7. Double Check Everything

Before going to print, make sure everything is in order. Check the fonts, formats, color settings, alignments, and so on. Check anything that can force you to reprint.

You would be surprised that you can find many problems that weren’t immediately visible during the design process.

During Printing

8. Preflight Your Documents

Preflight is the process of confirming that the files required for printing are all present, valid, and correctly formatted. You can create a preflight profile and run your documents through it. It will check for fonts, image resolution, image type, color settings, etc.

Although it is not a foolproof process, it’s a handy print tip to follow for finding the most glaring issues.

9. Provide A Hard Copy To Your Printer

Although it may seem redundant, giving a printed version of your file to the printer along with the soft copy is a good practice. Even if it’s of poor quality, the printer can use it as a frame of reference regarding dimensions. Also if the soft copy of the file becomes corrupted for some reason, that printed copy will help the printer do a quick fix.

Once you click that “Print” button, whatever comes out is permanent. Sure, you can reprint. But that entails extra costs. To minimize mistakes and reduce the cost of reprinting, it’s much better to take action before the printing process begins.

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Proper Print Marketing For Your Real Estate Business

Nowadays, real estate agents are constantly being advised on how to better utilize digital mediums for marketing. And for good reasons too. After all, it is the age of the internet. But, there is an old medium that has still retained relevancy, and that is print marketing. One could even argue that print marketing has become more important than ever.

Proper Print Marketing Can Be A Game Changer For Your Real Estate Business: Here’s How

Experienced real estate agents know that the best marketing strategy is always a mixture of innovative digital tools and traditional print materials. The real estate business is all about building trust. With all the noise and fake news that plagues the digital world, people are instinctually cautious of companies that have lackluster print marketing.

This is because print materials are not just promotional items. They are a form of tangible evidence of your business’s legitimacy. You need to provide people with personalized printed material to even gain their consideration.

Print marketing also allows you to stand out among your competitors. Designing your print materials with your personal touch adds a sense of professionalism and uniqueness. This means you can capture the customer’s attention and retain it for a long time.

Essential Print Marketing Materials For Realtors

  1. Business Cards
  2. Brochures
  3. Signboards
  4. Banners
  5. Leaflets
  6. Posters
  7. Books & Booklets

By properly using printed materials you can reduce your overall marketing cost, attract new clients and drive business growth, all at the same time. So, let’s look at some ways to make your real estate print marketing much more effective.

Find A Great Design and Printing Service Provider

Let’s face it, you’re a realtor, not a designer. You need to find the people with the proper skill set to design your printed marketing materials. As I’ve mentioned previously, these materials are an indication of your professionalism and trustworthiness. So, they have to be of the utmost quality in both their design and printed form.

Well-designed and printed materials don’t just make customers aware of you, they inspire action. So the best way to design and print aspects is to get the professionals to handle it. You can hire design agencies and printing companies, but it’s generally advisable to work with companies that handle both. This allows for a much more streamlined process between design and printing that will save you money in logistical expenses.

Here at PrintAgraphy, we believe in the seamlessness between design and print. Check out our graphic design and printing services here.

Calculate Your ROI

Print marketing is fairly cost-friendly. But that doesn’t mean that you shouldn’t count your pennies. By calculating your print marketing ROI (Return on Investment), you can get a better understanding of which channel is bringing you the most business and optimize your spending accordingly.

Otherwise, you can potentially end up spending money on channels that aren’t bringing you any business at all.

Integrate Print and Digital Mediums

Good marketing is not just having strategies for print and digital, but making sure those strategies complement each other as well. These days people spend more than 2 hours a day on social media. So, getting the customer to seek you on the internet after seeing your printed material can be a great way to maximize engagement.

To do so, your printed material needs to feature your website, email, social networks and have specific calls to action that will make the customer want to connect with you over the internet. You can also add QR codes that can take customers to a specific page on your website. For example, a property listing.

Having this type of integration adds a whole new dimension to your marketing and builds your brand.

Over the last few years, print marketing may have seen its popularity decrease but its efficacy remains the same. In the case of real estate, its ability to build a trustworthy brand is unparalleled. So finding the right balance between print and digital is crucial for any realtor in this age.

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You’ll Need To Design The Perfect Logo For Your Business

Creating a perfect logo for a business can be a daunting task. It’s not just about associating some symbols or typography with your business. There are stories to tell, emotions to convey, trust to build. The logo for your business needs to explain to people who you are, what you do, and what you believe in.

The logo is also your most important piece of branding tool. You will be using it in every marketing material, printed or otherwise. It’s what people will recognize your business by, after your name. So to have a well-designed logo means not just having one that looks good but is also unique and well thought out.

Jaadu Communication

 

Designing The Perfect Logo Step by step Calculation

So you might be asking yourself, “How can I design the perfect logo for my business?”. Well for that you need to follow these 7 principles:

Know Your Brand Identity 

Your brand identity is how you want people to perceive your business. What emotions would they associate your brand with? Are you serious and trustworthy? Or, Friendly and fun? Whatever they may be, your logo needs to reflect those emotions as it will be used for your branding everywhere.

This is why the first step of logo design doesn’t actually involve designing the logo. You first need to sit down and write four to five words that encompass the feeling of your brand. This lays the groundwork for all the next steps.

Find The Right Designer

Another crucial step before beginning the design process is finding the right person to design the logo. Whether you design it yourself, hire a freelancer, or do it through a digital marketing agency, the important thing to keep in mind is that the designer needs to fully understand your brand’s identity and has the design prowess to reflect it in the logo.

This is why it is recommended to work with an agency when developing the logo. This allows you to have a professional quality and consistency in your brand’s look. You can check out PrintAgraphy’s Logo Design services here.

Pick Colors and Fonts Carefully

When it comes to designing a logo, its colors and fonts need careful consideration. Colors have tons of different meanings, and those meanings can change depending on how you choose to combine them. So, it’s necessary to pay attention to color theory and be absolutely sure about the message being sent by your logo’s colors.

Similar to colors, fonts also influence people’s perception of your brand. For instance, Serif fonts are usually associated with seriousness, elegance, and vintage. While on the other hand, Sans Serif fonts are associated with being casual, clean, and modern.

Keep The Logo Simple

Any designer worth their salt will recommend you to keep the logo as simple and straightforward as possible. What it means is to use colors, fonts, and other elements sparingly.

Having too many colors, fonts and complex shapes will distract people from the message you are trying to send with your logo. A simple logo tells a cohesive story and keeps people from getting mixed messages from it.

Make It Scalable

A good logo should be easily scalable. Meaning it should look good and retain its recognizability at any size.

Because keep in mind that you will use your logo on a plethora of materials. So if your logo that looks good on a business card looks odd and out of place when put on a billboard and vice versa, it is not a well-designed logo. Good logos will retain their details at any size and successfully convey their message.

Make It Easy To Recall

This point relates back to simplicity. Like I said earlier, after your business’s name the logo is what people will recognize your brand by. So, prioritizing recognizability should be a primary focus while designing a logo.

The logo should be able to remind anyone of your brand and business after only a quick glance. This will not be possible if your logo is smothered with colors and saturated with unnecessary elements. Always strive to focus on a single concept or story and make it shine through your logo.

Good logo design relies on simplicity, cohesiveness, and focus. Which can only be pulled off with good brand awareness. So keep that in mind, take these steps to heart and you’ll surely be able to create a versatile logo.

Read our other blogs here:

Takeout Menu; 5 Steps Your Most Powerful Marketing Weapon

10 Best Print Marketing Strategies for Dhaka

5 Reasons Posters Are Still The Best Form of Print Marketing

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Takeout Menu; 5 Steps Your Most Powerful Marketing Weapon

When most restaurant owners hear the words “marketing material”, the takeout menu is not something that immediately comes to their mind. They think of posters, banners, social media posts, and many other things that can be used to market a restaurant.

This is why the takeout menu is the most overlooked piece of marketing material in restaurants.

resturant-menu

Your Takeout Menu As A Marketing Material

Your takeout menu is so much more than just a collection of your food items and their prices. It is your most important and effective piece of advertising material. It is easy to produce and costs only a fraction of other advertising materials.

But if marketed correctly, the takeout menu can bring more returns than what it took to produce it. So let’s look at how you can market your menus effectively to get the most out of them.

Design A Stunning Menu

You have to understand that your takeout menu is the material that will inspire people to order your food. So its design is of utmost importance. Not only does it have to look good, but it also needs to have a functional design.

What do I mean by functional design? Well, it means that you have to design your takeout menu in a manner that makes the action you want people to take (order your food) a seamless experience. Fort that, it is better to have your takeout menu professionally designed. You can check out printAgraphy’s elegant and functional design services here.

Make It Searchable

Nowadays most customers search for food items, not restaurants. They will type into Google the specific item they want, look for the best possible option. So, for any restaurant to be profitable in this day and age, they need to show up in the search results.

Google uses something called a crawler to read and analyze the contents of a webpage. For your takeout menu to show up in search results, it needs to be readable to Google’s crawler. So instead of just uploading your menu as a pdf file (which is essentially an image), have it typed into HTML text.

Keep It Updated

The contents of your takeout menu must be up to date. It is your responsibility as a restaurant owner to provide customers with the most accurate information about your food, their prices, and other important things.

Information such as your contacts, business hours needs to be updated regularly too. Otherwise, it can lead to unpleasant experiences for customers. Such as being unable to order because the contact information has been changed or going to the restaurant when it is closed.

Put It On Your Social Media

Your menu should be available on all of your social media platforms. Now, your might be thinking that getting the takeout menu on all platforms sounds time-consuming, and maintaining it will be tedious.

And you are right. Since different platforms have different features and structures having your menu look the same on all platforms and keeping it updated is a difficult task. But giving customers the option to access your takeout menu when they are visiting your social media page can help you generate massive amounts of business.

So to solve this problem, you can use third-party services such as Linktree, Single Platform, etc. These will make featuring the takeout menu on your socials much more convenient.

Put It In Every Take Out Box

This one is a no-brainer. Every package of food delivery that leaves your restaurant must include a few copies of your takeout menu. This makes sure your menu reaches other potential customers. It can also be used as a way to send coupons and discount offers to customers.

A lot of businesses underestimate the value of the menu and end up underutilizing it. But its versatility and effectiveness rival other expensive forms of advertisement. So it’s important to see it as not just a menus but also as an important marketing tool.

Here: 10 Best Print Marketing Strategies for Dhaka

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10 Best Print Marketing Strategies for Dhaka

In the past decade, the rise of the digital medium has introduced many new ways to market a product or service. Low on budget? Hire an influencer instead of a celebrity. Have ZERO budget? Try reaching people organically through social media platforms. Print marketing strategies are given below.

There truly is an abundance of techniques and platforms, making the world of marketing more diverse than it ever was.

But, no matter how many new ways to market there may be, Print Marketing takes the cake when it comes to efficiency and efficacy. Especially in Dhaka. Where even though a lot of people can be reached through digital means of marketing, print provides the widest possible reach and engagement.

Best Print Marketing Strategies for Dhaka

 

So, let’s look at 10 strategies for maximizing the impact of your print marketing in Dhaka.

1. Banners and Signs

If you haven’t seen it already, Dhaka is kind of filled with banners and signs everywhere. Almost too much soo.

But they work. In an urban jungle like Dhaka, these provide ample amounts of exposure. Because they can be installed in almost any public place, for a relatively low cost, for thousands of eyes to see.

They also last for months, sometimes even years on end. Which makes them a great way to get long-term exposure.

2. Newspaper Ads and Insertion

Millions of people read newspapers every day. Which makes it another versatile medium of print marketing, catering to big and small budgets alike.

You can publish an ad in a newspaper’s main section or its supplementary issue. But if your budget is small you can have your printed materials like flyers, brochures, pamphlets, etc interested between the pages.

3. Door to Door

This involves taking your printed materials like brochures and leaflets directly to the potential customer’s doorstep. This is effective if you have thoroughly researched an area and found the demographic to be within your target customers.

4. Trade Fairs

Tread fairs are great for a combination of print marketing. Since usually, a large number of people visit these fairs, putting up banners and signs on stalls and food areas brings much exposure.

You can also hand out your printed materials in person yourself, or by convincing a stall to feature them.

5. Add Discounts/Deals

This is more of a strategy for designing your printed materials to get the most value out of them. If your printed material such as a leaflet or flyer doubles as a discount coupon, it’s more likely to raise the desire of the reader to buy your product or service.

This strategy also gives a longer shelf life to those materials as they can be reused later.

6. Include With a Giveaway

Giveaways are good for getting the customers to try out your products. Including with this a brochure or other printed material of your products and services will inform the customers about your company as well as other products that might be of interest to them.

7. Through Neighboring Businesses

Having a good relationship with your neighboring businesses can often bring about mutually beneficial outcomes. Having your neighboring businesses feature or hand out your materials and vice versa will lead to greater exposure for everyone involved.

8. Incorporate With DIgital Marketing

Your print and digital strategy don’t necessarily need to be separate. They can actually complement each other quite well.

Add hashtags, social handles, or campaign links to your printed materials. This will drive traffic to your digital efforts and reach people in an effective and cost-efficient way.

9. Printed Merchandise

People are now willing to support the brands they like in more ways than just buying their products or services. Having printed merchandise such as mugs, t-shirts, etc gives customers a chance to show their brand loyalty and appreciation.

These can also be used in giveaways and campaigns.

10. Branded Stationery

Business stationery is often looked at from a utilitarian view. Since they are not specifically marketing material and are not sold to the customers, it’s easy to underestimate their impact on your brand.

But having business stationery such as pens, envelopes, folders, and even receipts and invoices designed and printed with your aesthetics, reinforce your brand. They signal professionalism and attention to detail. It is an effective marketing strategy to establish the look and feel of your brand. Take a look at our Business Stationary solutions for maximizing brand impact.

Click Here to Read 5 Reasons Posters Are Still The Best Form of Print Marketing

Click Here to Read 10 Ways to Make Your Brochure Marketing Successful; Every Time

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5 Reasons Posters Are Still The Best Form of Print Marketing

Posters are one of the oldest and most versatile forms of print marketing. But with the rise of the digital medium and other forms of print marketing, this powerful tool has become quite underutilized.

Now often overshadowed by brochures and leaflets, they are used mostly by small businesses, with large corporations using them only in a limited scope.

But considering their cost-to-benefit ratio and versatility, they can have a significant impact on a company’s marketing efforts regardless of the company’s size.

A company can use 2 types of posters-

  • Commercial
  • Formative

Commercial posters are used to promote a product, service, or campaign. While formative posters are used to raise awareness about something or to disclose information to the general people.

Depending on their need a company can choose between the two for their marketing efforts. This flexibility is not something that can be found in other forms of print marketing.

poster

 

So, Let’s Look at 5 Reasons Why Posters Can Bring The Most Value Compared to Other Print Marketing Materials.

1. Design and Message Flexibility

Posters can come in a plethora of different sizes and shapes. While most people think of the 24” x 36” size when they hear the word poster, there are many more. Some other popular sizes are-

18” x 24”

19” x 27”

24” x 36”

26” x 39”

This range allows you to design and write the copy for the posters depending on your needs. You don’t have to worry about having a word limit on your message because of size constraints like you have in billboards and signboards.

2. Good For Brand Building

One of the core elements of effective brand building is spreading the look, feel, and key message of your business to a wide range of people. But doing so can become expensive if you only rely on brochures, leaflets, and billboards.

Posters can contain the visual identity and message of your and brand help to spread it to a wider audience in a  much cheap and effective way.

3. Highly Visible

Posters are light, easy to carry in bulk, and can be put up just about everywhere. This makes them more effective than brochures and leaflets as you don’t have to hand them to a prospect in person.

Just set them up at the desired location like a bus stop, fair, or any place where you are legally allowed to.

And the best part? You can even customize the posters based on the location and their demographic in mind for maximum engagement.

4. Long Term Exposure

Compared to other print materials, posters have a long shelf life. Unlike brochures and leaflets, they won’t sit in a corner of a room and collect dust or rot away in a garbage can.

When installed in a good place, they can be visible to viewers for months or even years. This extended around-the-clock exposure for such a low cost can be crucial for the survival of a business with a low marketing budget.

5. Cost-Effective

Not only are posters cheap to design and produce their installation and maintenance costs are also minimal. Because unlike billboards and signboards you don’t have to pay for space.

Compare that to other print marketing forms such as newspaper ads, billboards, and signboards which can cost from thousands to hundreds of thousands.

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10 Ways to Make Your Brochure Marketing Successful; Every Time

Before the prime of social media, before every company had its own website and Wikipedia page, brochures were the go-to way of communicating about your business and its brand.

Even now, with all the digital means of communicating with customers, suppliers, and the general public, they are just as important as they were for any kind of business.

And for good reasons too!

Out of all the other forms of print marketing, brochures play a big role in establishing credibility. People expect you to have a brochure if you consider yourself a “respectable” company.

Because a good brochure with your personal touch signals stability and professionalism to anyone who reads it. Also, it saves the reader time as they can take it home and read it at their leisure.

So the importance of brochures as a marketing tool can not be overstated. And just like every other marketing campaign, there are some factors you have to be mindful of to make it have the desired outcome.

Tri-Fold-brochure

 

Here are 10 Ways to Make Your Brochure Marketing Successful.

1. Identify Your Purpose

Having a clear objective will determine how effective your brochure copy is. Do you want to inform the reader about your company? Or, about a line of products/services? Or, maybe a bit of both?

Having a precise goal like this will make it to so that the brochure is actually read and not collecting dust in a corner.

2. Understand Your Readers

Try to understand what the people you are trying to communicate to wants and write the brochure answering the questions that are relevant to them. Maybe you have different types of people you want to communicate with. In that case, creating multiple brochures is a good idea.

For example, suppliers and customers do not want the same kind of information. So having different brochures for each of them will be much more effective than having a generalized one.

3. Grab Attention With Headlines

You have to understand that prospects are bombarded with marketing literature. Every. Single. Day.

So if the headlines of your brochure seem uninteresting (or worse, boring) to them, you can bet they won’t even read past the front page. Putting interesting headlines on the front page that creates intrigue is the best way to get prospects to flip past the first page.

Where the sub-headers and images will keep them reading.

4. Incorporate AIDA

AIDA stands for Attention, Interest, Desire, and Action. Almost every piece of marketing literature becomes 10X more effective because of it.

To put it simply, your brochure needs to grab the prospect’s attention, keep them interested enough to read it, invoke a desire for your product/service, and lastly have a specific call to action that gets them to do something. Such as ordering, visiting your website, or calling for a query.

5. Add Benefits, Not History

If the brochure is about a product/service or a line of products/services, no one wants to see long-winded paragraphs about how they came to be. Keep those stories for your website.

In the brochure, write the benefits of your products/services in a clear and concise manner. Because benefits invoke emotions in the reader to buy the products or at least enquire about them further to make that buying decision.

6. Pay Attention To Folds

When planning for the brochure, keep in mind how the brochure will fold. This will allow you to write its copy and choose its pictures and other contents in the most effective manner.

If your brochure has a crease that runs right through your copy or a picture, your reader will be easily put off. It makes them think the brochure was sloppily made hence making a bad impression about your company.

Also knowing the folds will help you create a better flow between the copy, images, and other content.

7. Pay Attention To Readability

Complicated words, bad structure, lack of free space, and just simply too much text reduces the readability of any literature.

For marketing literature such as a brochure, readability holds immense value. Because so many marketing materials fail to achieve their purpose for lack of it.

8. Use Relevant and Good Images

Images are the best best way to not only grab attention but also invoke emotions. So while choosing pictures for your brochure, you need to consider how relevant they will be to the prospect.

For example, if the prospective reader is between 20-30, it wouldn’t make sense to feature pictures of the elderly and vice versa.

Also, try to choose tasteful and high-quality images. A high-quality picture of your product being used is a great technique to raise the desire of a prospective reader to buy that product.

9. Use Proper Fonts

Although they might seem insignificant, fonts have multiple significant effects on your brochure. Firstly, the right font adds to your brochure’s readability.

Secondly, what font you use either reinforces your branding or breaks it. For example, if you are trying to come off as casual and fun, using “Times New Roman” in your brochure is not a good idea.

10. Add Socials and Contacts

Without giving the prospective reader the means to contact you all your efforts on the brochure will be wasted.

Add your website, email, phone number, address, and socials such as Facebook, Instagram, Whatsapp, etc. Seeing these means of contact right after reading the brochure, will increase the chances of engagement drastically.

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