5 Reasons Posters Are Still The Best Form of Print Marketing

Posters are one of the oldest and most versatile forms of print marketing. But with the rise of digital media and other forms of print marketing, this powerful tool has become quite underutilized.

Now often overshadowed by brochures and leaflets, they are used mostly by small businesses, with large corporations using them only in a limited scope.

But considering their cost-to-benefit ratio and versatility, they can have a significant impact on a company’s marketing efforts regardless of the company’s size.

A company can use 2 types of posters-

• Commercial
• Formative

Commercial posters are used to promote a product, service, or campaign. While formative posters are used to raise awareness about something or to disclose information to the general people.

Depending on their need a company can choose between the two for their marketing efforts. This flexibility is not something that can be found in other forms of print marketing.

So, Let’s Look at 5 Reasons Why Posters Can Bring The Most Value Compared to Other Print Marketing Materials.

1. Design and Message Flexibility

Posters can come in a plethora of different sizes and shapes. While most people think of the 24” x 36” size when they hear the word poster, there are many more. Some other popular sizes are-

18” x 24”

19” x 27”

24” x 36”

26” x 39”

This range allows you to design and write the copy for the posters depending on your needs. You don’t have to worry about having a word limit on your message because of size constraints like you have on billboards and signboards.

2. Good For Brand Building

One of the core elements of effective brand building is spreading the look, feel, and key message of your business to a wide range of people. But doing so can become expensive if you only rely on brochures, leaflets, and billboards.

Posters can contain the visual identity and message of your brand and help to spread it to a wider audience in a  much cheap and more effective way.

3. Highly Visible

Posters are light, easy to carry in bulk, and can be put up just about everywhere. This makes them more effective than brochures and leaflets as you don’t have to hand them to a prospect in person.

Just set them up at the desired location like a bus stop, fair, or any place where you are legally allowed to.

And the best part? You can even customize the posters based on the location and their demographic in mind for maximum engagement.

4. Long-Term Exposure

Compared to other print materials, posters have a long shelf life. Unlike brochures and leaflets, they won’t sit in a corner of a room and collect dust or rot away in a garbage can.

When installed in a good place, they can be visible to viewers for months or even years. This extended around-the-clock exposure for such a low cost can be crucial for the survival of a business with a low marketing budget.

5. Cost-Effective

Not only are posters cheap to design and produce their installation and maintenance costs are also minimal. Because unlike billboards and signboards you don’t have to pay for space.

Compare that to other print marketing forms such as newspaper ads, billboards, and signboards which can cost from thousands to hundreds of thousands.